If you’re thinking about selling your business, one of the first thoughts that’ll hit you is:

“What if my employees find out? My competitors? My clients?”

Totally fair.
Selling a business is a big move — and the last thing you need is for word to leak before you're ready.

That’s why confidentiality isn’t just a checkbox. It’s a core part of a successful exit strategy. Here’s how we handle it — and why it matters more than most sellers realize.

What Can Go Wrong If Confidentiality Breaks

Let’s keep it real. When word gets out too early, you could face:

• Staff panic or turnover — People fear change. Even if you’re selling to a great buyer, they won’t know that.
• Customer doubt — Clients may start shopping elsewhere if they sense instability.
• Competitor advantage — The wrong people learning you’re for sale? They’ll use it.
• Lower valuation — A noisy, exposed deal is a weak one. Buyers want clean, controlled opportunities.

How We Protect Your Confidentiality at Exits + Acquisitions

Here’s how we keep your deal airtight:

1. No Public Listings

We don’t throw your business on broker websites or marketplaces. We curate and qualify every buyer we approach.

2. Tight NDAs

No one sees your business name, financials, or identifying info until they’ve signed a Non-Disclosure Agreement.

3. Anonymous Teasers

Initial outreach includes only the essentials: high-level industry, location (region only), revenue/EBITDA, and why it’s a good opportunity — nothing traceable.

4. Controlled Buyer Lists

We don’t blast your opportunity. We carefully match it to a small group of strategic or financial buyers — people who can close, not just snoop.

5. Secure Document Handling

All CIMs, financials, and documents are shared through secure, access-controlled platforms — no loose PDFs floating around.

What We Say to Curious Employees, Clients, or Vendors

When questions come up, we stick to this simple line:

“We’re exploring strategic growth options and having preliminary discussions with potential partners.”

That’s true — and it keeps the conversation neutral and calm.

Red Flags to Watch For (If You’re Not Working With Us)

• A broker who lists your business online with a logo or detailed info
• NDAs that are generic, outdated, or optional
• Buyers being sent your name or address too early in the process
• Poor version control — people sharing the wrong files with the wrong names

If any of these happen — you’re exposed. And that means leverage is slipping away.

Bottom Line

Your business sale should be handled with discretion, respect, and control.
That’s what serious sellers expect — and serious buyers respect.

At Exits + Acquisitions, confidentiality isn’t just part of our process — it’s baked into our DNA. You won’t see us spamming your listing. We only bring in the right people, at the right time, under the right terms.

If you’re thinking about selling and want to explore it quietly, we’re here to help.

Reach out anytime — it stays between us.